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What Is My House Worth?

by Doug & Gwen Campbell at Sun Bay Associates

How often have you wondered "What is my house worth?"  This is a common question for every homeowner.  Whether your house is a real Victorian mansion or a little cottage, everyone wants to know "What is my house worth?"

There are a few things you can control to enhance the value of your house. 

  1. The curb appeal, does it look good from the street?
  2. Is the lawn neat and trimmed, the paint fresh?
  3. Inside, is the house clean and uncluttered?  Clutter costs you cash.
  4. Are the windows clean?
  5. Are there pet odors, or smoker odors?  These odors will eliminate lots of buyers.
  6. Are the carpets clean.
  7. Is the roof in good condition?
  8. Does the air conditioner perform efficiently and quietly?
  9. Staging.  This is all about presenting your house in the best possible light for the buyer.  Remember, once the seller has made the decision to sell the house, it is now a commodity and must be presented in the best light for sale at the best possible price.

A couple of things you and your Realtor cannot control when wondering what is my house worth.

  1. Location - you really can't say the house would be worth more or less in a different location, it is where it is.
  2. Price.  Some Realtors will tell you they can set the price.  Quite simply, they can't.  The marketplace will set the price.  Some sellers, and some Realtors, won't like it, however, the market will give you the answer to your question, what is my house worth.

So, when pricing your hose, be sure to keep it real, don't ask for more than the market value, don't try to sell memories - buyers want to make their own memories and won't pay a premium for yours.

And most important of all, do everything you can to enjoy the entire experience.

 

Selling Your Home.

by Doug & Gwen Campbell at Sun Bay Associates

Are you selling your home by yourself, or do you have a professional Realtor working for you?

A common question from many home sellers is "Why is my home not selling?"  If you are selling your home, either as a For Sale by Owner, or with the professional help of a Realtor, here are a few possible reasons the house is not selling.  These are all a part of the home staging process.

1.  It is priced too high.  Regardless of what you "want" to get for your house, the market is only going to pay what it is worth, in the marketplace.  You can see what the marketplace is doing by checking out our Market Insider feature.  The fantasy of finding that "one cash buyer who will pay my price" is just that, a fantasy.  Cash buyers have cash because they are smart with their money.

2.  People may not know it is for sale.  A For Sale by Owner is not really helping himself and as a rule makes about 12-16% less money than using a professional Realtor, who has access to many, many more sales and marketing outlets than a For Sale by Owner.

3.  Is there one little nagging issue that keeps popping up when buyers go through the house.  If you get a common thread from buyers that seems to indicate something wrong with the house, do not take the comments as personal insults, act on it.  Not everyone likes pink carpets, or avocado appliances, or that purple flowery wallpaper in the guest room.  If it is a regular comment, it could be stopping buyers from making an offer, even if unconscious.

4.  The house does not show well.  Are the lights one, the curtains open so there is plenty of light?  Is there the back of a couch blocking the way as soon as people enter the house?  The placement may be great for watching the TV, but it could give the appearance of a tiny living room.  Sometimes subtle items can kill enthusiasm for a house that otherwise would be perfect.  Simple home staging can make a huge difference in the presentation of your home.

5.  The buyer can never see themselves in this house.  Is the house cluttered?  Do you have too many personal photos on every inch of wall space?  Can people see the beautiful stainless refrigerator, or is every piece of art your child ever drew stuck on it?  Remove the clutter, it is costing money.

6.  How is the curb appeal?  Does the lawn need to be mowed?  Are the flower beds or shrubs overgrown, dead, or just plain neglected?  Does the front door need a fresh coat of paint?  Trim the grass and shrubs, it might make a difference that sells the house.

If you want to get an idea of what the market value of a particular home is, take a look at our free and automated market value estimator of any property you want to consider.

Try taking to heart these little home staging tips for selling your home.  It just might mean more money in your pocket quicker than if you do nothing.  And you probably should consider hiring a professional Realtor, in almost every case this will net you more money faster.

How to Be a Successful For Sale by Owner (FSBO)

by Doug & Gwen Campbell at Sun Bay Associates

Are you looking to sell your home?  Torn between using a Realtor or going For Sale by Owner, or FSBO?  Read on and you can be a successful For Sale by Owner or FSBO.

Price your house right.  Do a comparative market analysis, visit homes that are comparable to yours, go to the public records and review recent sales (within the last 90 days, as a rule), and do research on the internet for pricing guidance.  Do this and you should be able to set the price correctly.  Remember, do not price the house at what you want to get, price it where the market will buy it.

Once you have decided on the price, market the property.  Remember, when you have decided to sell, your home has now become a house, a commodity to be sold.  That may sound cold, however, buyers are seldom interested in paying a premium for your family history.  Pin your house on Pinterest, promote it on Facebook, advertise on Craigslist, use Twitter, Instagram and any other social media you would like to.  You can even advertise to a specific audience on Facebook, just be sure you know how so it does not cost a fortune.

Use a good camera to take high quality photos of your house.  Remember, the first look a buyer gets of your house over 90% of the time is on the internet.  Bad photos will greatly reduce the pool of potential buyers.  It may be wise to hire a professional photographer who is experienced shooting for real estate marketing.  Depending on your market, you can find a photographer who will do the work between $125 to $500, depending on the specific needs of the situation.

Then be sure to take advantage of internet sites such as Zillow, Trulia, Homes.com, Realtor.com and perhaps even build your own specific website for the house.  All you need to do for that is buy the web domain, build the site, and put the house on the site.  You may be able to hire a high schooler to do this for you for $500 - $1,000.  Be sure to use relevant keywords so buyers can find your house in an online search.  There are tools available on the internet, such as Google, that teach you how to pick the best keywords.

Now you've got this far, make a video so people can actually see your house.  Upload it to YouTube and buyers will be able to find it online, as long as they use the right keywords.  Be sure to put yourself in the video so you can talk about the best parts of the house, improvements you have made, what attracted you to the house in the first place, and cover important issues a buyer might ask, such as taxes, nearby schools, insurance costs, utility costs, convenience items like shopping or airports, etc.  Even explain why you are a FSBO. 

Come up with a catchy name for your video or website, then link to all your social media outlets.

Put a professional sign in the yard so people driving by will know the house is for sale.  A generic sign with Sharpie lettering on it will get potential buyers to think "Yard Sale" prices.

Make sure that all buyers who want to come into your home are actually who they claim to be and are in fact, qualified to purchase your home.

Being a successful For Sale by Owner, or FSBO, can be challenging and may not be for everyone.  If you do everything right, your may sell your house quickly and for a fair price. Who knows, being a FSBO might even be fun!

Or, you can hire a Realtor who does this already.

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Photo of Gwen and  Doug Campbell - The Campbell Team Real Estate
Gwen and Doug Campbell - The Campbell Team
at Keller Williams Realty
30522 US Hwy 19N, Suite 107 S
Palm Harbor FL 34684
Doug's Cell 727-741-4189
Gwen's Cell 727-741-7260
Fax: 888-447-7908