Are you looking to sell your home?  Torn between using a Realtor or going For Sale by Owner, or FSBO?  Read on and you can be a successful For Sale by Owner or FSBO.

Price your house right.  Do a comparative market analysis, visit homes that are comparable to yours, go to the public records and review recent sales (within the last 90 days, as a rule), and do research on the internet for pricing guidance.  Do this and you should be able to set the price correctly.  Remember, do not price the house at what you want to get, price it where the market will buy it.

Once you have decided on the price, market the property.  Remember, when you have decided to sell, your home has now become a house, a commodity to be sold.  That may sound cold, however, buyers are seldom interested in paying a premium for your family history.  Pin your house on Pinterest, promote it on Facebook, advertise on Craigslist, use Twitter, Instagram and any other social media you would like to.  You can even advertise to a specific audience on Facebook, just be sure you know how so it does not cost a fortune.

Use a good camera to take high quality photos of your house.  Remember, the first look a buyer gets of your house over 90% of the time is on the internet.  Bad photos will greatly reduce the pool of potential buyers.  It may be wise to hire a professional photographer who is experienced shooting for real estate marketing.  Depending on your market, you can find a photographer who will do the work between $125 to $500, depending on the specific needs of the situation.

Then be sure to take advantage of internet sites such as Zillow, Trulia, Homes.com, Realtor.com and perhaps even build your own specific website for the house.  All you need to do for that is buy the web domain, build the site, and put the house on the site.  You may be able to hire a high schooler to do this for you for $500 - $1,000.  Be sure to use relevant keywords so buyers can find your house in an online search.  There are tools available on the internet, such as Google, that teach you how to pick the best keywords.

Now you've got this far, make a video so people can actually see your house.  Upload it to YouTube and buyers will be able to find it online, as long as they use the right keywords.  Be sure to put yourself in the video so you can talk about the best parts of the house, improvements you have made, what attracted you to the house in the first place, and cover important issues a buyer might ask, such as taxes, nearby schools, insurance costs, utility costs, convenience items like shopping or airports, etc.  Even explain why you are a FSBO. 

Come up with a catchy name for your video or website, then link to all your social media outlets.

Put a professional sign in the yard so people driving by will know the house is for sale.  A generic sign with Sharpie lettering on it will get potential buyers to think "Yard Sale" prices.

Make sure that all buyers who want to come into your home are actually who they claim to be and are in fact, qualified to purchase your home.

Being a successful For Sale by Owner, or FSBO, can be challenging and may not be for everyone.  If you do everything right, your may sell your house quickly and for a fair price. Who knows, being a FSBO might even be fun!

Or, you can hire a Realtor who does this already.