Are you selling your home by yourself, or do you have a professional Realtor working for you?
A common question from many home sellers is "Why is my home not selling?" If you are selling your home, either as a For Sale by Owner, or with the professional help of a Realtor, here are a few possible reasons the house is not selling. These are all a part of the home staging process.
1. It is priced too high. Regardless of what you "want" to get for your house, the market is only going to pay what it is worth, in the marketplace. You can see what the marketplace is doing by checking out our Market Insider feature. The fantasy of finding that "one cash buyer who will pay my price" is just that, a fantasy. Cash buyers have cash because they are smart with their money.
2. People may not know it is for sale. A For Sale by Owner is not really helping himself and as a rule makes about 12-16% less money than using a professional Realtor, who has access to many, many more sales and marketing outlets than a For Sale by Owner.
3. Is there one little nagging issue that keeps popping up when buyers go through the house. If you get a common thread from buyers that seems to indicate something wrong with the house, do not take the comments as personal insults, act on it. Not everyone likes pink carpets, or avocado appliances, or that purple flowery wallpaper in the guest room. If it is a regular comment, it could be stopping buyers from making an offer, even if unconscious.
4. The house does not show well. Are the lights one, the curtains open so there is plenty of light? Is there the back of a couch blocking the way as soon as people enter the house? The placement may be great for watching the TV, but it could give the appearance of a tiny living room. Sometimes subtle items can kill enthusiasm for a house that otherwise would be perfect. Simple home staging can make a huge difference in the presentation of your home.
5. The buyer can never see themselves in this house. Is the house cluttered? Do you have too many personal photos on every inch of wall space? Can people see the beautiful stainless refrigerator, or is every piece of art your child ever drew stuck on it? Remove the clutter, it is costing money.
6. How is the curb appeal? Does the lawn need to be mowed? Are the flower beds or shrubs overgrown, dead, or just plain neglected? Does the front door need a fresh coat of paint? Trim the grass and shrubs, it might make a difference that sells the house.
If you want to get an idea of what the market value of a particular home is, take a look at our free and automated market value estimator of any property you want to consider.
Try taking to heart these little home staging tips for selling your home. It just might mean more money in your pocket quicker than if you do nothing. And you probably should consider hiring a professional Realtor, in almost every case this will net you more money faster.